Flair

Flair is an ad-free music streaming service that I launched in 2017.

The brief was simple and unforgiving: the music, without interruption, on a platform fast enough that nobody thinks about the platform. That meant a streaming back end that stays out of the way, a library that is quick to move through, and a player that does exactly what you expect and nothing that you don't.

It was also a lesson in product design: what people will pay for is the absence of annoyance.